Multi-Client & Agency Work
Salesforce | Plan3media | bKreative | Parablu | Soles Fashion
Social media, marketing, and creative design delivered across five companies spanning a global enterprise technology brand, a full service digital agency, a creative agency, a technology brand ( Cyber Security) (SaaS), fashion retailer and real estate across the UAE, Middle East, and international markets.
Project Overview
Across my career I have delivered social media and marketing design in diverse professional contexts as an in-house designer at a Fortune 500 company, within full-service and creative agency environments, on direct contracts, and for fashion retail and real estate brands in the UAE market. Each company brought different audiences, brand standards, and creative demands, collectively building a versatile, well-rounded foundation across industries and platforms.
These experiences required adapting to different audiences, brand identities, and campaign objectives from corporate marketing communications to lifestyle and property marketing. Working across industries such as real estate, fashion, IT, and corporate brands has enabled me to develop a versatile design approach, creating effective visual communication across digital platforms, social media campaigns, and marketing collateral for audiences across the UAE and the wider Middle East.
Companies:
Salesforce | Plan3media | bKreative | Parablu | Soles Fashion | HCG | KitKat Commercial | Toyama | H20 | GE HealthCare
Region: UAE & Middle East | International
My Role: Graphic Designer | Creative Designer | Social Media Designer | Marketing Designer
The Result
Built a versatile, multi-industry design career spanning enterprise technology, digital agency, creative agency, technology, and fashion retail. Developed the ability to adapt quickly between brand voices, industries, and audiences producing professional, on-brand creative assets consistently across full time, agency, and contract environments in the UAE, Middle East, and international markets.
Tools Used: Adobe Photoshop | Adobe Illustrator | Adobe InDesign | After Effects | Adobe Premier Pro | Canva | FCP
Social Media Posts (Static)
Carousel Designs
LinkedIn carousel designed for Plan3media campaign to drive engagement
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LinkedIn carousel designed for REM TIMES campaign to drive engagement
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LinkedIn carousel designed for PARABLU campaign to drive engagement
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LinkedIn carousel designed for eat.fit campaign to drive engagement
SpinxGames — International Gaming Company
My Role: Creative Designer | Motion Designer | Social Media Designer | Community Content Designer | Video Producer
What I Did
Social Media Campaigns: Designed complete campaign visuals across Facebook, Instagram, and YouTube coordinating assets across multiple formats and posts to ensure visual consistency from launch through to completion across all platforms.
Community Engagement Content: Created interactive Facebook game assets and community content specifically designed to keep the gaming audience engaged between major releases driving participation, conversation, and community loyalty over four years of continuous output.
Game Launch Posters & Promotional Banners: Designed high-impact launch posters and promotional banners for new SpinxGames title releases balancing launch excitement with the brand's established visual identity across both digital and print formats.
GIF Animation: Produced short looping animated GIFs for social media attention-grabbing motion content designed to perform in busy social feeds and drive engagement without requiring full video production.
YouTube Video Content: Created and edited video content for SpinxGames YouTube channel combining motion graphics, gameplay footage, and promotional messaging into polished platform-ready videos that served both promotional and community purposes.
T-Shirt & Merchandise Design: Designed branded merchandise including t-shirts for the SpinxGames community translating the brand's digital visual identity into physical wearable products that strengthened community identity.
Award & Achievement Posters: Designed community award and achievement posters recognising player milestones shareable content that reinforced community loyalty and drove organic reach across platforms.
Thumbnails: Created click-optimised YouTube and social media thumbnails using bold typography, strong contrast, and character art to maximize click-through rates in competitive gaming content feeds.
The Result
Over four years, built and maintained the complete visual identity of SpinxGames marketing output covering every stage of the brand's creative calendar from game launches to ongoing community management. Developed deep expertise in gaming audience visual communication, sustained high-volume content production, and multi-platform campaign design over the longest and most comprehensive creative relationship of my career to date.
Tools Used: Adobe Photoshop | Adobe Illustrator | Adobe After Effects | Premiere Pro | Canva | ToonBoom Harmony
Created a series of custom stickers for community engagement, utilized across digital platforms and as printed rewards for high-performing players. The designs were also extended into merchandise, including t-shirts, mugs, and keychains, to reward winners and strengthen brand connection and user participation.
Designed and illustrated a comic strip campaign for Facebook and Instagram, using original game characters and narrative-driven visuals to enhance audience engagement. The campaign achieved a 2x increase in engagement and significantly improved reach and user interaction.
